You’ve launched your permanent jewelry business—congratulations! Now it’s time to focus on growing your client base and creating lasting relationships. Building a loyal following takes time (I've been at it for 10 years with my jewelry business Alexandra Gioia), but with the right strategies, you can attract customers who not only come back but also share their experience with their friends and family. Here are some effective ways to promote your permanent jewelry business after launching.
1. Create a Memorable Client Experience
The best promotion starts with a great client experience. Make every appointment memorable by providing personalized service, answering questions, and making clients feel comfortable. Small touches, like explaining the process in detail or talking about how to remove their permanent jewelry, go a long way in making clients feel valued. Happy clients are more likely to return and recommend your services to friends and family.
2. Leverage Social Media
Social media is one of the most powerful tools for promoting your business. Platforms like Instagram, Facebook, and TikTok are especially visual, making them perfect for showcasing your permanent jewelry pieces.
3. Collaborate with Local Businesses
Partnering with local businesses can help you reach new clients in your community. Consider collaborating with hair salons, boutiques, med spas, or other venues where your target audience shops. Hosting a pop-up at a local business introduces your services to their customer base, creating a win-win situation for both you and the partnering business.
Check out our Guide for Booking Pop Ups HERE.
4. Build an Email List
This is one of those things I wish I started immediately after launching my business. An email list lets you stay in touch with your clients and announce special offers, events, or new jewelry designs.
5. Encourage Online Reviews
Positive online reviews can make a big impact. Encourage satisfied clients to leave a review on Google or social media. Genuine reviews build trust and credibility, helping new clients feel confident in booking with you.
Final Thoughts
Remember to be patient with yourself. Building a loyal client base takes consistent effort and dedication, but it’s one of the most rewarding parts of growing your business. By creating memorable experiences, engaging on social media, and collaborating with local businesses, you’ll set yourself up for success.