Starting a permanent jewelry business is exciting, but it can quickly feel overwhelming with all the options and decisions to make. Fortunately, a successful start doesn’t require a huge inventory or a complex setup. By focusing on a few key essentials, you can launch confidently and deliver a seamless, beautiful experience to your clients from day one. Here’s what you need to get going without the stress!
1. Business Name and Branding
When you’re launching a permanent jewelry business, building a recognizable brand is key to attracting clients and growing your business. Beautiful branding enhances your display and makes your brand look polished, even on a budget. If you're not able to hire a designer for your logo, let Canva be your friend! Design a simple logo and select brand colors to give your brand consistency. These colors and fonts should be used across all signage and marketing materials giving your brand a memorable identity.
I see brands use the words, adorned, linked, linx, eternal, forever, bonded, sparked, fused, etc. used a lot. Choosing something different will help you stand out.
2. Start Small with Chains
When it comes to chain options, less is often more, especially when you’re just starting out. Choose a small selection of high-quality chains in Gold-Filled and Sterling Silver.
Our Chain Starter Kits take the guess work out and includes an assortment of chain so you can see what your client favorites are before purchasing in bulk.
3. Essential Jump Rings
For a seamless, professional finish, jump rings in both gold filled and sterling silver are a must. These small but mighty components are crucial for securing your chains and giving clients a sturdy, long-lasting piece. They are available in tons of sizes but I personally love the 3mm size. The "3" represents the outer diameter of the jump ring. They are the Goldilocks of jump rings- not too big, and not too small.
Shop 3mm Jump Rings HERE.
4. Display and Presentation
How you display your chains can make a big difference in the client experience. Choose a display setup that lets customers see, touch, and drape the chains across their wrist. Being able to see the chain agains their skin helps in the decision making process which is often the most time consuming part of the whole experience.
Tip: Look for display options that are minimal but functional, like a small stand like we offer, hooks, or even a velvet tray for showcasing chains.
5. Price Sheet
A price sheet helps clients understand costs upfront and reduces any awkward conversations at checkout. You can also include descriptions of your materials (gold-filled, sterling silver) and additional costs for custom add-ons.
For a budget-friendly option, use Canva to design a clean, professional price sheet. Simply print it out, put it in a cute frame, and place it next to your display. Canva’s templates are customizable, giving you the ability to create eye-catching, branded signage without hiring a designer.
6. Simple Payment Options
When it comes to accepting payments, keep things simple by starting with Zelle, Venmo or Square. These options are widely used and convenient for clients who prefer digital transactions.
Since I have an ecommerce site, I use Shopify. Not only does it link directly to your website, but it also helps you manage your inventory, track sales, and create a professional checkout experience.
Final Thoughts
Starting your permanent jewelry business doesn’t have to be overwhelming. With a few quality chain options, essential tools, and simple payment methods, you’ll have everything you need to offer a memorable experience for clients. By keeping things minimal and professional, you can focus on what truly matters: creating lasting, beautiful jewelry pieces and building a brand that clients trust.
So take a deep breath, grab your essentials, and get ready to start your journey with confidence!