I have to preface this as this might be an unpopular opinion among some permanent jewelry artists, not necessarily my clients.
I see this question come up all the time in permanent jewelry forums and groups:
“How should I price for a private party or wedding?”
“What kind of discount should I offer for a large group?”
My answer? You don’t. You price the event exactly how you would if one person were walking into your studio or pop-up for a permanent jewelry appointment.
And here's why.
Large Events = More Work (Not Less)
There's a common misconception that a group booking is somehow "easier" or "more efficient," so it should come with a discounted rate. But let’s be honest: working a group event is significantly more labor-intensive than your average appointment.
Let’s break it down:
- Packing your car with your full setup (welder, chains, charms, signage, lighting, table, chairs, marketing materials, extension cords—you name it).
- Driving to the location and arriving early enough to set up.
- Hauling everything in from your car to the venue (and then back out again after a long day).
- Making sure your inventory is stocked with enough variety to satisfy a crowd.
All of this takes time, energy, and preparation. It’s not just the time you’re at the event-it’s the hours of work that go in before and after that count, too.
So… why are we discounting that?
Discounting Devalues Your Time and Expertise
When someone reaches out to book a permanent jewelry party, what they’re really doing is booking you—your talent, your brand, your experience, and your professionalism. They’re not just paying for the jewelry—they’re paying for the elevated, memorable experience that you provide.
Offering a discount just because there are “more people” implies that your work is somehow worth less when you’re working harder. That doesn’t make sense to me.
You Can Still Add Value Without Lowering Prices
Now don’t get me wrong I love my clients and going above and beyond to make their events feel special.
You don’t need to justify your prices. You’re offering a luxury service and group events should be priced accordingly.
So the next time someone asks for a “group rate,” remember this: Your time, energy, and expertise don’t get cheaper with volume. In fact, they become even more valuable. Here's a few sample responses you can use and tailor to your voice and brand.
“I don’t offer discounts on permanent jewelry but I’d love to create a memorable experience and keepsake at your event.”
“I totally understand wanting to get the best value—permanent jewelry is such a fun investment! I price all of my appointments and events consistently, regardless of group size, because each one requires the same level of prep, materials, and hands-on attention. I focus on creating a high-quality, memorable experience every time. While I don’t offer discounts, I’m happy to customize the experience or add a personal touch to make your event feel extra special!”
Whenever I catch myself feeling like I should offer a discount, I pause and remind myself: “My training. My time. My expertise.”