Once you’ve launched your permanent jewelry business, keeping the excitement alive and attracting new clients becomes the focus. By creating a strong brand presence and engaging with clients on social media, you can build awareness and loyalty for your business. Here are some effective ways to keep the momentum going and bring clients into your space.
1. Capture and Share Client Moments
A great way to generate excitement and showcase the beauty of your work is to share each client’s unique piece after their appointment. Take a photo of each client proudly showing off their new bracelet, necklace, or anklet. This personal touch lets your social media followers see real clients enjoying their new jewelry, which makes your brand feel authentic and approachable.
Pro Tip: Always ask for permission first, letting clients know the photo will be shared on social media. If they don't want to show their face, a great alternative is to photograph a close up of their piece.
2. Showcase Your Space
Help clients visualize the experience by sharing photos and videos of your workspace. Whether it’s a cozy corner in your studio or a chic setup in a boutique, sharing your environment gives potential clients a preview of the experience they’ll have with you. From the ambiance to the tools you use, these behind-the-scenes glimpses can build excitement and make new clients feel more comfortable about booking an appointment.
Ideas to Share: Consider snapping a shot of your chain display, a video tour of your setup, or even a time-lapse of you setting up for the appointment.
3. Make Your Business Easy to Find on Google
I'm always surprised when I ask my clients how they found me, most say Google and not Instagram. Listing your business on Google helps you show up in local searches, so when people search for “permanent jewelry near me,” your business has a higher chance of being seen.
Final Thoughts
By capturing the client experience, showcasing your space, and increasing your online visibility, you can build excitement and attract a loyal client base. These simple strategies will help establish your brand, making clients feel connected to your business before they even arrive. With each post, story, and client interaction, you’ll be building a memorable brand that clients can’t wait to recommend!